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Posted on 6th, June , 2014

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The New Joe Camel? E-Cigarette Ads Spook Anti-Smoking Activists

Some anti-smoking advocates fear the rise of a new, battery-powered Joe Camel as researchers find that more young people are being exposed to unregulated e-cig ads mixed in with popular TV shows.

More than four decades after President Richard Nixon banned ads for tobacco cigarettes on radio and television, the airwaves are burning up with e-cigarette ads targeted at adolescents and young adults, according to a study published Monday in the journal Pediatrics.

“This is what we saw back in the 1960s and 1950s, and the study is deeply concerning to me,” says Matthew Myers, president of the Washington, DC-based Campaign for Tobacco-Free Kids. “Congress banned this (TV ads) precisely because of the unique impact it can have on kids. E-cigarettes are doing the exact same thing.”

Researchers from RTI International found that kids aged 12 to 17 experienced a 256 percent increase in exposure to ads touting e-cigs during the study period of 2011 to 2013. The exposure of young adults, those ages 18-24, increased by 321 percent.BCNEWS.

BCNEWS.

Dr. Nancnubs Out E-Ci

Unlike traditional cigarettes, e-smoke advertising is not federally regulated. The cylindrical vaporizers weren’t around when the big tobacco companies regularly made headlines over their advertising tactics. But now, according to the researchers, marketers are using the power of the small screen to promote various brands, in a similar fashion to what was aired when tobacco was king.

“We don’t know the extent to which an e-cigarette is really a gateway to other tobacco products.”

Today, though, more than 75 percent of e-cig ads were shown on cable networks, including AMC, Country Music Television, Comedy Central, WGN America, TV Land, and VH1. Researchers also found that e-cigs ads appeared on programs like “The Bachelor,” “Big Brother,” and “Survivor,” all of which were among the 100 highest-rated youth programs for the 2012-2013 TV season. More than 80 percent of the ads were for a single brand, blu eCigs.

To figure out just how pervasive e-cigarette TV ads were during the last few years, the researchers used a standard unit of TV exposure measurement called Target Rating Points, or TRPs. These points are measured for a specified audience as a function of an ad’s reach, basically the proportion of people exposed to an advertisement, as well as frequency, or the number of times an advertisement is potentially viewed.

Why I made the switch to e-cigarettes

NIGHTLY NEWS

The researchers used a common measurement to gauge how many people saw an e-cigarette, and how often they likely saw it. Based on that data, they estimated that 50.0 percent of all kids between the ages of 12 to 17 in U.S. TV households were exposed to an average of 21 e-cigarette ads from October 2012 through September 2013.

They also say data could represent an exposure to an average of 105 advertisements for 10 percent of all U.S. youth or an exposure to an average of 13 ads for 80% of all U.S. youth over the 1-year period.

Those numbers have researchers and other public health advocates worried.

“We don’t know the extent to which an e-cigarette is really a gateway to other tobacco products,” explains lead researcher Dr. Jennifer Duke, senior public health analyst at RTI. “What we do know is that nicotine spurs changes in the brain that leads to addiction. And no one knows what the ramifications of e-cig and potential addiction will be.”

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Indeed, e-cigs are growing in popularity, with about $1 billion in sales as of August 2013. As of 2012, an estimated 1.8 million middle and high school students had ever used e-cig, according to the researchers. With tobacco companies like Lorillard, which bought blu e-cig, entering into the mix, makers of e-cigs have gone Hollywood with celebrity endorsers like Jenny McCarthy and Stephen Dorff touting the benefits of blu, and punk queen Courtney Love plugging another brand called NJOYs.

For doctors on the frontlines of treating and preventing disease among children and young adults, the prevalence of e-cig use among youth is one more battle they must fight to try and keep kids healthy.

“This whole study is tremendously concerning to me,” says pediatrician Dr. Deb Lonzer of Cleveland Clinic Children’s. “Celebrities have enormous power and they are touting the benefits of smoking. I’m just a nerdy little pediatrician, how can I compete with some celebrity or the deep pockets of a tobacco company?”

Neuroscientists now recognize that adolescent brains are still developing, and don’t reach full maturity until the early 20s. The last part of the brain to develop includes areas linked to impulse control and planning.

“Just because a young person has a cell phone like an adult or holds down a job like an adult does not mean they are adults in terms of a mature brain,” Lonzer said. “That means they can’t make decisions like an adult and when they are exposed repeatedly to things that seem to be the social norm, trust me, they will try those things.”

According to a report released by the anti-smoking organization Legacy, e-cig manufacturers spent $39 million in advertising from June through September 2013, much of it targeted to youth. Although some manufacturers would welcome regulation, they do dispute they target America’s young.

“The products are being advertised to adults,” said Cynthia Cabrera, executive director of the Smoke Free Alternatives Trade Association. “If children are watching during that time, it’s possible, but they are being marketed to adult consumers, to adult smokers.”

NBC News’ Maggie Fox contributed to this report.


28 Replies to “The New Joe Camel? E-Cig Ads Spook Anti-Smoking Activists”

  1. Good morning,

    I placed Order #24615 and I was charged over $13.00 more on my credit card than the order total was, and in addition I have no received my e-juice yet, and I wonder if everything has been properly set through. I have heard many good reviews and want to try the product. I tried to contact you but it has been 4 days (plus the weekend, so 6 in total) and no response.

  2. I did e-mail you yesterday, and I still have yet to receive any response from my phone call, e-mail, or inquiry. I have only received communication through this thread. I’ve noticed on your facebook page many people face the same problem, and they have not received their orders for two months. This doesn’t seem very trustworthy.

        1. This is a little worrying. I tried all day to get in touch with someone and couldn’t. I’d really appreciate a call or email at least. Please??

          1. Hello Please contact 714-993-3077, we have been extremely overload with orders please use number above

  3. Hello,

    I emailed you on the date we began this conversation (5 days ago) and I have NOT received a response regarding this matter. If you do not wish to help me and resolve this matter, and if you do not wish to inform me on the status of my package, I have no choice but to report you.

  4. I’m sorry to post on here but I’ve been attempting to contact you guys for some time now. I havent been able to order online or by phone. I’ve messaged you via face book and email and havent gotten a response. I really really want to order some juice before I run out. I am hoping you guys are still in business because honestly I cant handle you guys not being in business. Hoping to hear from you either on this message board or via my email or any mode of communication really.

  5. Good morning, I placed Order and Invoice (3890)

    Order 24492 — 2015/05/26 , and in addition I have no received my e-juice yet until today, and I wonder if everything has been properly set through. i had check with tracking number form USPS LZ624816758US and this parcel had been stuck at perth. have heard many good reviews and want to try the product. I tried to contact you from email but nothing respon i cant contact you by using phone number due to high international charge.please check for and quick respon please.

    best regards
    fahmi.

    1. Hello
      It shows that it was processed through your customs and is going out for delivery, you should receive it in a day or two..I am not sure how fast your postal system works out there to be accurate in quoting you times for Australia, But you should be receiving momentarily.
      Hope you enjoy

    2. Your item was processed through a facility in AUSTRALIA on June 1, 2015 at 10:58 pm. The item is currently in transit to the destination.

      We have no other way of tracking it from here.. You would need to contact your post office to see where its at

      1. hi there.. i’ve been contacting my local post office and ask for packaging and tracking number form USPS. bad news is..not in our record and they don receive yet. i think this parcel still stuck at australia.. why it took 1 month for processed though facility. im order e-juice from other shop from US and i had receive 3 last week.

        thank you
        plz help me..
        pay a lot to taste your product

  6. I ordered my juice on June 23rd, you took my money and I have yet to receive any kind of information regarding the shipping process or a tracking #. I paid extra for 1 -2 day processing and nothing… Order #25077. Please send my products or give me a refund. I am very unhappy with your whole process. It is now July 2nd and after sending multiple emails I’ve had no response. Very disappointed!

    1. Sorry for the delay, we are on back order from ne of our suppliers to get OG and sour D flavors completed. We should have them in this week and be caught up by the end of the week. We apologize for the delay, we are just as frustrated as you are. We will get it resolved and out ASAP.
      Thanks

  7. I paid additional money for expedited shipping and here we are 1 week later and no order or an email with a tracking number. Can someone look into this?

    1. You paid extra for expedited processing..other wise if you chose FREE SHIPPING your order processes in 5-7 days.. you choose to speed up processing time which we did. We do not offer NEXT DAY SHIPPING

  8. Hi, can you check in my order 25560? I placed it on July 21 and tried to email but have not heard back from you. Just wondering when it will shipped.

      1. Hey Mauricio, it’s now Sunday 8/9 and order #25560 that was place on 7/21 has not shipped. My next communication will be with my credit card company to contest the charge. 19 days should have been more than sufficient to fulfill the order.

  9. Haha well it’s nice to see admin replying to someone and it’s good to see that some people’s problems have been resolved. Me on the other hand, I made a purchase on the 31st of july and its now the 12th of August. I’ve messaged them on here once I’ve emailed them twice and I’ve tyred ringing them and no answer, no reply, nothing!!! I feel like I’ve been robbed of my money atm and would not recommend this site to anyone else just in case! If someone would actually reply to me I think differently. My order number is #25711 please resolve or I will expect a full refund. Thankyou

    1. Your order is shiping today.
      We had a two week back order form our suppliers which has caused a major delay in getting all the orders out.. But we are off the back order and orders are going out

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